After his studies of economics in Munich, Michael startet his career at LTX in Boston. Two years later he returned to Germany to be an early employee of Compuserve. 1995 he founded his first company Global Login, to consult banks to manage and understand the challenges of the digital transformation. After a successful trade-sale of his first Start-Up he founded AdMaster Networks, a european digital advertising powerhouse and sold the entity to be part of a joint entity named ArboMedia, going public at the Neuen Markt 2001.
Michael was 2002 one of the early experts to understand the implication of wireless broadband ( WLAN ) for the digital transformation and served as VP for ComFone in Berne, a joint venture of Swisscom and Vodafone to established WLAN as part of a serviced integrated product portfolio for tear one mobile operators around the world. In that time he founded and established the Wireless Broad Awards - a bi-annual award show in Dubai and London - that should later be integrated into the WBA Allliance, the world´s largest alliance of WLAN operators.
Driven by innovation, Michael has shifted his focus till then to understand the risks and chances of crowd-based phenomenas, like CrowdSourcing, CrowdInnovation and Crowdfunding. His goals is to adapt the learnings of several publications and academic papers of his and the impact to manage disruption caused by these topics for SMEs and established industry players. Michael is founding board member of the CrowdSourcing Association and the German CrowdFounding Network. He serves as adviser for the EU Commission in the CrowdFunding Stakeholder Group in Brussels and a nominated member of the TAB Begleitkreis „Digitale Arbeit“ for the Deutschen Bundestag.
Positive, persistent, independent, goal oriented, self motivated personality with excellent social-interpersonal skills in multi-cultural environments.
Experience and influence applied through multiple successful international new business buildups with merger and acquisition exits.
Crowd Mentor Network is a innovation council for large companies to unlock the collaborative: the sharing economy, the maker movement, and crowd business models.
CrowdSourcing Association is Germanys leading association to represent Crowd-X related businesses. Through intensive lobby work and intensive government tears a new set of regulatory for CrowdFunding could be established and presented at CrowdFunding stakeholder forum at the European Commission.
marketing society is a consultancy founded to help realize maximized success in developing and implementing powerful marketing and business concepts for various international clients. Portfolio customers include companies like Siemens, T-Mobile, Swisscom, BT, NTT DoCoMo and Triumph. marketing society´s core business concept is underlined by a very solid social networking approach.
In 2009 the Tweet Academy has been launched to help companies leverage social media engagements - more than 200 companies have been trained.
marketing society also initiated the prestigious annual Wireless Broadband Innovation Awards, held in London and Dubai.
This was a highly result orientated marketing position. Comfone is one of the leading international mobile roaming specialists with customers in over 130 countries. Position entailed strategic development of all global marketing activities, leading a team of 8 operation managers in an extremely fast moving market. Direct reporting to the CEO and board. Tasks included marketing portfolio development and execution for each target market in close coordination with the product management team. Project lead on planning and launching a completely new Corporate identity with Inter-/Intranet development combining CRM, SEM, SEO and Alliance-Affiliate promotions.
For the first three years this was a full time responsibility. Then local managers took over more task and the input was gradually reduced.
The purpose of the research is to illuminate the possibility of mitigating risks associated with crowdsourcing innovation. The ultimate goal of the research is to provide an answer for the question on 'How to manage risks of crowdsourcing innovation in companies'.